Building Trust: The Success Story of SIJO and the asthma & allergy friendly® Certification Program

Building Trust: The Success Story of SIJO and the asthma & allergy friendly® Certification Program



SIJO’s Retail Growth and Recognition with the asthma & allergy friendly® Certification Program

In a recent interview with Customer Success Manager, Leah McInerney, Elise Sabak from SIJO shared the remarkable journey and success of their brand in partnership with the asthma & allergy friendly® Certification Program. The excitement was palpable as Leah and Elise met face-to-face in New York, marking a significant milestone in our collaboration.

A Seal of Trust

Since earning the asthma & allergy friendly® certification in 2022, SIJO has experienced a surge in customer trust and brand differentiation. Elise emphasized that the certification has been instrumental in establishing credibility and setting SIJO apart from other bedding brands. This certification acts as a significant “objection buster” for retailers, offering consumers a compelling reason to choose SIJO products.

Retail Expansion and Success

Elise highlighted the substantial impact the certification has had on their growth within major retail stores, particularly Nordstrom. Initially, SIJO’s products were available in five Nordstrom stores, which soon expanded to 20, and now they are present in 40 stores. The CERTIFIED AiryWeight collection has become a bestseller, resonating well with customers due to its sleep health benefits. This positive reception propelled SIJO to the top of Nordstrom’s website, further solidifying their success and leading to more in-store expansions, especially in flagship stores.

Recognition and Awards

The interview also celebrated SIJO’s achievements, with Leah presenting the brand with the Healthier Sleep Experience Award from the asthma & allergy friendly® Certification Program. This award recognizes SIJO’s commitment to providing healthier sleep solutions and highlights their significant contributions to the industry. Elise expressed her gratitude, noting that the certification and subsequent recognition have been pivotal in their journey.

Looking Ahead

As SIJO approaches its five-year anniversary, the brand is gearing up for several exciting events and expansions. Elise announced that this summer, they will be introducing five new colors to their CERTIFIED range, catering to the high demand from their customers. These new additions are anticipated to further strengthen SIJO’s market position and continue their growth trajectory. Our partnership clearly demonstrates how the asthma & allergy friendly® certification can drive brand success, customer trust, and market expansion.

SIJO’s journey with the asthma & allergy friendly® Certification Program exemplifies the power of trust and differentiation in the competitive bedding market. Their story is one of innovation, growth, and a commitment to providing healthier sleep solutions.

Key Words

Interview, awards, asthma & allergy friendly®, AAFA, ASL, certification, healthier sleep experience, SIJO, Elise Sabak, Leah McInerney, bedding, textiles, testimonial

References and further reading

 

 

By |2024-06-26T15:10:14+00:0024 June 2024|Tags: , , , , , , , , , , , , , , , |Comments Off on Building Trust: The Success Story of SIJO and the asthma & allergy friendly® Certification Program