About ASL

About ASL2019-08-22T15:34:45+00:00

About Us

We are an independent, global certification company.

We believe consumers with asthma and allergies should be able to easily identify products they can trust. We test products on their behalf and certify those that meet our strict criteria with our certification mark.

Our management team possesses specialist skills in a variety of medical fields including asthma and allergic diseases. We use this expertise to develop independent standards for testing a wide range of products to determine their relative suitability for asthmatics and individuals with allergies.

Key Team Members

John Mckeon Co-Founder & Chief Executive Officer

Dr John McKeon

Chief Executive Officer

John Ryan Chief Strategy Officer

Dr John Ryan

Chief Strategy Officer

Jennifer Whelan Senior Project Manager

Jennifer Whelan

Head of Operations

Dave Morrissey CIO Allergy Standards

Dave Morrissey

Chief Innovation Officer

John Carroll Chief Financial Officer

John Carroll

Chief Financial Officer


Lea Daulan

Digital Marketing Manager

Jon Khalev Key Account Manager for the asthma & allergy friendly U.S. Certification Program

Jon Khalev

Key Account Manager

Michele Cassalia

Director of Marketing, USA Certification Program

Tracy Cullen

Tracy Cullen

Office Manager

Gildas Guionnet Project Manager Allergy Standards

Gildas Guionnet

Project Manager

Steve Reiner, VP Strategic Partnership Development, Allergy Standards

Steve Reiner

VP, Strategic Partnership Development

Our Expert Panel

Dr Tim Yeamons

Dr. Tim Yeomans

Scientific Article Author

Medical & Lifestyle Author Dr Anna O'Donovan

Dr Anna O’Donovan

Medical & Lifestyle Author

Dr John O’Mahony

Dr John O’Mahony

Medical Consultant

Directors and Advisory Board

Our Partnerships

We work with a number of Patient Advocacy Groups, charities and government bodies across the world.

AAFA & Asthma Canada partnership - Allergy Standards Ltd

Our Work

Case Study example of our work

Allergy Standards Ltd, asthma & allergy friendly® Certification Program

LG Electronics Case Study

LG leverage Allergy Standards Ltd's consumer relevant certification and communications platforms to successfully launch an innovative new product in the US

Sanitaire Case Study

Sanitaire Bissell Case Study

The EON ALLERGEN is the first commercial vacuum Certified asthma & allergy friendly® setting a new standard for when clean matters.

Owens Corning Case Study Allergy Standards

Owens Corning Case Study

Having the first insulation to receive the asthma & allergy friendly® Certification was a true differentiator to Owens Corning's consumers.

Welspun Case Study Allergy Standards

Welspun Case Study

Welspun partnered with retailer JCPenney to launch innovative bedding made without the use of chemicals – a rarity in the category.

Brand Promises for Healthier Homes, Tarkett Case Study

Tarkett Case Study

Tarkett uses Certification Program to better use sustainability, drive competitive advantage and leverage their unique assets.

Crown Paints Allergy Standards asthma & allergy friendly

Crown Paints Case Study

Crown paints uses the asthma & allergy friendly® Certification to reinforce their commitment to be the trusted paint solution for consumers.


Our Memberships

AAFA & Asthma Canada partnership - Allergy Standards Ltd
AATCC Allergy Standards Member
Vacuum Dealer Trade Association Allergy Standards
Home Fashion Products Association Allergy Standards logo

Want to talk about our certification?

Do you have a product you want to certify or do you want to join our network of partner labs?

asthma & allergy friendly® Certification Program - Allergy Standards Ltd