Healthier Air

At ASL we believe it is a human right

How We Help

We Help People Breathe Healthier Indoor Air,
through our Standards and our indoor Air Innovation & Research (iAIR) organisations 



..what we do is make floors, but really what we’re doing is impacting people in the space – their health, their wellness

Roxane Spears, Tarkett


…what LG likes about it most is it differentiates our value proposition in a category of sea of sameness.

David VanderWaal, LG

True Value

..it passed John…I saw people that were making this paint in the labs, quality control, filling the paint, high five one another

John Vanderpool, True Value

Renegade Brands

A great testing protocol. I’m very pleased that we were able to pass and being the first we’re always going to be the first…

William Sherman, Renegade Brands

Who We Help

What is your industry of interest?

As featured in

NBC News
Washington Post

Featured Articles

Client Town Hall

Mid Year Client Town Hall

It was with great pleasure that we held our inaugural client town hall to bring together our valued clients for a fireside chat

recommended list

4 CERTIFIED Products On One Recommended List!

This recommended list on BuzzFeed is brimming with asthma & allergy friendly® CERTIFIED products!


A Testimonial from Sijo, the Luxe Bedding Company

In this video ASL Director of Marketing, Vikki Keenan, talks to Elise Sabak of Sijo, the luxe bedding company, about their asthma & allergy friendly® certification


News and Insights

News and views from ASL. This is where we publish stories about events and trade shows, updates about certifications, and views from our experts.


TIPS Deep Dive Interview Series Focuses on Dr John McKeon

29 September 2023

TIPS Deep Dive interview series is all about the inventors, scientists, leaders and great minds behind promising innovations, ideas, and processes and this episode features our CEO Dr. John McKeon

retrofit blog

The asthma & allergy friendly® Certification Program – a Blog in Retrofit Magazine

27 September 2023

The latest issue of Retrofit Magazine features a blog by Anna O'Donovan on the asthma & allergy friendly® Certification Program

floor trends magazine

5 Innovations for More Sustainable Flooring according to Floor Trends Magazine

20 September 2023

In this article in Floor Trends Magazine, the author features Tarkett's CERTIFIED asthma & allergy friendly® flooring as one of 5 innovations for more sustainable flooring



Get your product independently certified by Allergy Standards (ASL) to provide clarity and confidence for your customers.

We created the asthma & allergy friendly® Certification Program to scientifically test and identify consumer products that are more suitable for people with asthma and allergies. When consumers see the distinctive mark on a product, they know they are buying an asthma & allergy friendly® product.


How We Help

ASL also provide a series of consulting advisory services, education and go-to-market assistance.

These services can be customised to suit your needs and can be started at various stages of your product or service innovation journey.

ASL Services

Join Our Lab Network

Our partner laboratories conduct testing on behalf of our certification and verification programs across a range of categories.

Our lab network has expertise in testing fabrics, chemicals, building products, finishes, vacuum cleaners, air cleaning devices, paint, flooring or immunoassay, and it’s continually growing. Find out how your lab can become an ASL partner.

The Science Behind the Certification - Allergy Standards Ltd

Certification Standards

The Science Behind the Certification

The asthma & allergy friendly® Certification Program is not just another unsubstantiated claim or stamp. Products bearing our certification mark have undergone stringent testing to a series of standards developed by our team of medical and healthcare experts. The number of Certification Standards continues to grow in order to encompass a wide range of products, supporting our commitment to the overall concept of allergen avoidance for people with asthma and allergies.

We have Certified Over 50 Million Products Across the Globe and Counting

Trusted By