About ASL

About ASL2023-10-19T11:17:16+00:00

About Us

Established in 2000 by Founder and CEO Dr. John McKeon, Allergy Standards Ltd (ASL) has an international footprint, working with global brands, and educating manufacturers to improve indoor air quality, and to help people breathe healthier indoor air. We work to improve lives by empowering people to create the healthiest possible indoor environment through science (ASL Standards), education (iAIR Academy) and innovation (iAIR Institute)

About Us

Our Mission

Making the United Nations Human Right to Breathe Clean Air a Reality

Our Vision

To Create a Sustainable ‘OneHealth’ World where Healthy People Live on a Healthy Planet

Our Values



Sustainable Value


Scientific integrity

Going the extra mile


Positive and Rewarding





We are a values driven organisation. Our values are clearly defined and continuously reinforced.

Our Team

Dr John McKeon

Dr John McKeon

Chief Executive Officer

Dr John Ryan

Dr John Ryan

Chief Strategy Officer

Jennifer Whelan

Chief Operating Officer

Dave Morrissey

Dave Morrissey

Chief Innovation Officer

Nick Barry

Nick Barry

Chief Financial Officer

David MacLeod

David MacLeod

Senior Finance Business Partner

Dr Anna O’Donovan

Dr Anna O’Donovan

Medical & Lifestyle Author

Tracy Cullen

Tracy Cullen

Office Manager

Emma Coonan

Head of Learning and Development

Nohara Mrowskowski

Nohara Mrowskowski


Ingo Weinhold

Ingo Weinhold

International Business Development Manager

Alannah Bryne

Alannah Bryne

Project Manager

Richard bromhead

Richard Bromhead

Senior Business Development Manager

Emma Gribben

Executive Assistant to CEO

Gráinne Cunniffe

Gráinne Cunniffe

Science Lead

Dr. Tim Yeomans

Scientific Article Author

Lesa Ukman


Sarajane Sparks

US Program PR & Marketing

Dr John O’Mahony

Medical Consultant

Our Work

Case Study examples of our work

Allergy Standards Ltd, asthma & allergy friendly® Certification Program

LG Electronics Case Study

LG leverage Allergy Standards Ltd's consumer relevant certification and communications platforms to successfully launch an innovative new product in the US

Sanitaire Case Study

Sanitaire Bissell Case Study

The EON ALLERGEN is the first commercial vacuum Certified asthma & allergy friendly® setting a new standard for when clean matters.

Owens Corning Case Study Allergy Standards

Owens Corning Case Study

Having the first insulation to receive the asthma & allergy friendly® Certification was a true differentiator to Owens Corning's consumers.

Welspun Case Study Allergy Standards

Welspun Case Study

Welspun partnered with retailer JCPenney to launch innovative bedding made without the use of chemicals – a rarity in the category.

Brand Promises for Healthier Homes, Tarkett Case Study

Tarkett Case Study

Tarkett uses Certification Program to better use sustainability, drive competitive advantage and leverage their unique assets.

Crown Paints Allergy Standards asthma & allergy friendly

Crown Paints Case Study

Crown paints uses the asthma & allergy friendly® Certification to reinforce their commitment to be the trusted paint solution for consumers.


Our Memberships

AAFA & Asthma Canada partnership - Allergy Standards Ltd
AATCC Allergy Standards Member
Vacuum Dealer Trade Association Allergy Standards
Home Fashion Products Association Allergy Standards logo

Want to talk about our certification?

Do you have a product you want to certify or do you want to join our network of partner labs?

asthma & allergy friendly® Certification Program - Allergy Standards Ltd