Allergy Standards is delighted to announce that Blueair’s new Classic Pro air purifier Certified Asthma & Allergy Friendly® is now available in the UK just in time for hay fever season, combining medical-grade technology with elegant Swedish design.
Certified to our rigorous scientific standards, the Classic Pro offers a trusted solution for reducing airborne allergens and supporting healthier indoor environments for individuals affected by asthma and allergies.
Read Blueair’s Press Release:
PRESS RELEASE
Experience cleaner air with Blueair’s professional grade Classic Pro air purifier, Certified Asthma & Allergy Friendly®
Pictured: Blueair’s brand new Classic Pro, available from Amazon, Argos & John Lewis
Just in time for spring, B Corp air care brand Blueair launches the Classic Pro, a beautifully designed, professional grade air purifier, set to be a game changer for those living with asthma and allergies.
London, 11th March 2025: Hay fever already affects more than 13 million people in the UK, with recent studies suggesting that some types of pollen and other allergens may even start affecting people earlier in the year and for longer periods. For some, this can mean months of pollen-filled air causing sneezing fits, itchy eyes and restless nights.
Blueair’s Classic Pro, one of the first air purifiers in the UK to earn the highly coveted and globally recognized Asthma & Allergy Friendly® Certification contributes to improved indoor air quality and provide peace of mind for those living with asthma and allergies. Products undergo rigorous testing to meet scientific standards established by the program. Only products that meet those rigorous standards earn the Asthma & Allergy Friendly® Certification Mark.
Professional grade technology designed for home use
Classic Pro is the first air purifier for home to use HINS lighting technology, a medical-grade lighting innovation, traditionally used in the medical sector, that deactivates up to 91% of harmful viruses and bacteria trapped on the filter, preventing them from recirculating into the air. This cutting-edge technology neutralises germs trapped on the filters by emitting a specialised light that inactivates them, setting a new standard in air quality.
Unlike traditional ultraviolet-C (UVC) light, which can damage filters over me, HINS lighting operates at a safer wavelength, preserving the filter’s efficiency and durability.
Certified Asthma & Allergy Friendly® for greater peace of mind
Launching in the UK just in me for hay fever season, Classic Pro is one of the only air purifiers to currently hold the prestigious Asthma & Allergy Friendly® Certification. This certification is a stamp of approval that proves the Classic Pro is scientifically tested to reduce airborne allergens and improve air quality in your home. It’s not just another claim—it’s a trusted standard. Already widely established in the US, the certification is becoming increasingly relevant in the UK, helping consumers identify products that contribute to healthier indoor environments.
Indoor allergens, such as pet dander and dust mite allergen, can easily become airborne, making it essen al for air purifiers to effectively filter these asthma and allergy triggers. The Blueair Classic Pro has successfully met the following criteria through strict scientific testing to obtain Asthma & Allergy Friendly® Certification:
Removing allergens from the air: Certified air purifiers must reduce airborne allergen levels by at least 90%. Testing conditions simulate everyday scenarios, including the presence of carpet, furniture, and allergen-laden dust, demonstrating the air purifiers’ ability to capture various allergen particles.
Capturing the allergen, not just moving it: It is crucial that the air purifier not only filters the air, but also captures allergens in its filter. A minimum of 50% of the allergens removed must be contained within the filter, preventing their return to the environment.
Compliance with limits for ozone: The certification standard ensures that any ozone generated remains within the U.S. Code of Federal Regulations levels (less than 0.05ppm).
“Many products claim to help with allergies, but not all can back these claims up with rigorous independent tests. We have designed Blueair’s Classic Pro to meet strict criteria, ensuring that users can trust its performance to improve indoor air quality and provide real results in decreasing exposure to allergens and triggers,” comments Lars Dunberger, Head of Technology for Blueair. “We are especially excited to be launching Classic Pro in the UK with the Asthma & Allergy Friendly® Certification, meaning that for those affected by allergies or asthma, we are offering a solution that has been rigorously tested and proven to deliver real and impactful results.”
“We are delighted that Blueair’s Classic Pro Air Purifier has achieved Asthma & Allergy Friendly® Certification,” said Dr. John McKeon, CEO of Allergy Standards Ltd. “Air purifiers play a crucial role in reducing airborne allergens such as allergen from cat dander and pollen, which can significantly impact indoor air quality. Blueair’s commitment to meeting our rigorous scientific standards helps ensure that consumers have access to effective air purification solutions that contribute to a healthier indoor environment. At a time when indoor air quality is a growing concern, it is essential that product claims are backed by good science.”
Cleaner air, faster
Powered by Blueair’s HEPAsilent™ dual filtra on technology, the Classic Pro captures 99.97%6 of particles as small as 0.01 microns in size, which is smaller than most common viruses. Unlike standard HEPA filters, this advanced technology uses combined electrostatic and mechanical filtration to deliver more clean air faster while using less noise and energy than HEPA filtra on alone.
Smart, silent and with Blueair’s signature Swedish style:
∙ Maximum filtration, minimum noise: thoughtfully designed with HEPASilent™ technology to deliver the highest possible filtration with the least obtrusive amount of noise.
∙ Automatic and real time monitoring: Blueair’s exclusive app allows consumers to schedule their routines, monitor air quality in real time and with Blueair’s RealTrack algorithm users will know exactly when their filter needs replacing. Plus, they can utilise voice control capabilities through an Amazon Alexa device.
∙ Swedish design, built to last: equipped with a durable steel casing that offers a sleek, modern aesthetic perfect to blend into any home or office setting.
Classic Pro specifications:
∙ Rapidly cleans 54m2 in 12.5 minutes, 130m2 in 30 minutes, and 260m² in 1 hour.
∙ Removes 99.97%¹ of airborne particles like pollen, odours, dust, and smoke.
∙ Up to 1 year filter lifetime with accurate filter monitoring
∙ Intuitive control panel including colour coded air quality display using integrated air quality monitor, four fan speeds, auto mode and night mode
∙ CARB certified to emit below the safe limit of ozone emissions
∙ Easy to use and maintain
∙ Third-party tested by AHAM
For more informa on, please contact:
India Allen: india.allen@dmcpr.co.uk
About Blueair
Blueair is one of the world’s leading producers of air wellness solu ons for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services to consumers in over 60 countries around the world. Blueair is part of the Unilever family of brands. Blueair is now a Certified B Corporation, joining a global community of businesses that meet high standards of social and environmental impact. h p://www.blueair.com/gb
About the Asthma & Allergy Friendly® Certification Program
The Asthma & Allergy Friendly® Certification Program is a unique and groundbreaking initiative developed by Allergy Standards Limited. The program independently tests and certifies products to ensure they are suitable for individuals with asthma and allergies and contribute to a healthier indoor environment. By collaborating with retailers and manufacturers, it helps provide consumers with products that contribute to a healthier home.
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