Last week, the 2025 AAAAI / WAO Joint Congress in San Diego brought together thousands of allergists, immunologists, and healthcare professionals to explore the latest research in allergic diseases, asthma, and immunotherapy. With this year’s theme, “Climate Change and Allergic Diseases: Global Impact on Health,” the event underscored the urgent need for solutions that improve indoor air quality (IAQ) and reduce allergen exposure.
We were proud to contribute to this critical discussion, engaging with industry leaders, healthcare professionals, and manufacturers to emphasize the importance of science-backed product certification. Our team showcased how the Asthma & Allergy Friendly® Certification Program provides a trusted, independent validation that products meet rigorous scientific standards for reducing allergens and supporting healthier indoor spaces.
Why Indoor Air Quality Matters More Than Ever
The Asthma & Allergy Friendly® Certification Program, developed in partnership with the Asthma and Allergy Foundation of America (AAFA), provides third-party validation that products meet strict standards for reducing airborne allergens and chemical irritants. This certification not only supports consumers in making informed choices but also helps manufacturers build credibility and differentiate their products in a competitive marketplace.
Certified Brands Making an Impact at AAAAI 2025
Throughout the event, ASL highlighted the contributions of our certified partners who are leading the way in health-conscious product innovation. We extend a special thank you to our certified partners that generously provided certified products for AAAAI 2025:
Dave Morrissey and Leah McInerney at the Asthma & Allergy Friendly® Certification Program at AAAAI 2025
- Kleenex Air Filters
- Benjamin Moore
- 3M Filtrete
- SIJO Bedding
- Knauf Insulation
- Renegade Brands Sweat X Sport
- True Value
- Rabbit Air
- Blueair
- National Allergy
- Downlite
These companies are committed to improving indoor air quality and providing consumers with independently tested and verified products.
Certification Beyond the Expected: A Unique Presence at a Medical Conference
One of the most striking aspects of AAAAI 2025 was the presence of the Asthma & Allergy Friendly® Certification Program booth—an unusual sight at a medical conference typically dominated by pharmaceutical companies and healthcare technology. This highlights the unique positioning of the certification, which bridges the gap between consumer products and medical science.
By being backed by rigorous scientific research and the medical community, certification propels products into a new sphere—a space where few other certifications or commercial products belong. It signals a deeper level of trust, demonstrating to both healthcare professionals and consumers that these products are not just marketing claims but scientifically validated solutions that contribute to healthier living environments. This level of credibility sets Asthma & Allergy Friendly® Certified products apart in a way that few other certifications can achieve.
Benjamin Moore’s Eco Spec® Paint: A Case Study in Health-Conscious Innovation
According to Kouassi:
“Benjamin Moore has a strong reputation for innovation in the paint technology space. Eco Spec® is a product that meets the Asthma & Allergy Friendly® certification criteria for low VOC emissions, which confirms the attributes we talk about with this product. Having a third party like the certification program confirm this is very important for us.”
For healthcare professionals, architects, and facility managers, selecting certified paint helps ensure healthier indoor environments in hospitals, clinics, schools, and workplaces.
The Business Case for Certification: Why Manufacturers Should Take Action
As consumer awareness of indoor air quality and healthier living spaces continues to grow, manufacturers have a unique opportunity to meet this demand. Third-party certification is no longer a ‘nice-to-have’—it’s a necessity for companies that want to lead in the health-conscious market.
Benefits of certification include:
Market Differentiation: Stand out with a scientifically backed health claim.
Consumer Trust: Provide third-party validation that enhances credibility.
Regulatory Compliance: Stay ahead of evolving IAQ-related regulations and building standards.
ESG Alignment: Support sustainability initiatives by offering certified, health-conscious products.
Continuing the Conversation Beyond AAAAI 2025
While the conference has ended, the conversation around indoor air quality and allergen reduction is only gaining momentum. The challenges posed by climate change, rising asthma and allergy rates, and increased consumer scrutiny mean that manufacturers must act now to align their products with scientific best practices.
If you’re a manufacturer, retailer, or industry leader looking to differentiate your products and meet the growing demand for science-backed IAQ solutions, we’d love to connect.
Reach out to Allergy Standards Ltd to explore how certification can help your brand lead the way in healthier indoor environments.
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