True Value

True Value

Members of the Asthma & Allergy Friendly® Certification Program and ASL team at the Enterprise Ireland Chicago office during the Asthma & Allergy Awareness Month 2026 Trade Mission, with Irish and US flags visible.

Asthma & Allergy Awareness Month 2026: How ASL Delivered for Partners, Industry, and Community

18 June 2026

May is one of the busiest months of the year for the Asthma & Allergy Friendly® Certification Program and ASL. From AIA-accredited webinars and a published article in Building Enclosure magazine to an in-person Trade Mission in Chicago and a community health event at Sinai Health System, here is a full look at our Asthma & Allergy Awareness Month 2026 activity.

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paint

Certification Enhances Paint Product Value

7 May 2026

Certification helps meet the growing consumer demand for healthier indoor air quality by validating paint products through rigorous testing

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Professional education session supporting science-based product certification and indoor air quality standards

Above and Beyond: Supporting Manufacturers Through Holistic Education

15 December 2025

Manufacturers face increasing pressure to substantiate health-related claims in a crowded market. The Asthma & Allergy Friendly® Certification Program goes beyond product testing to provide education, scientific leadership, and communication support that helps manufacturers build trust, empower teams, and engage health-aware consumers.

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Asthma Capitals 2025: How Certified Partners Advance ESG and Community Impact

15 September 2025

The 2025 Asthma Capitals™ report highlights how Certified partners such as 3M, Rabbit Air, Knauf, and others combine science-based products with ESG-driven community impact, supported by the Asthma & Allergy Friendly® Certification Program.

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bedroom design for wellness.Young parents reading with their toddler on a bed in a minimalist, wellness-focused bedroom designed for better indoor air quality and sleep.

Bedroom Design: 5 Things You Need to Know About Designing Bedrooms for Wellness and Better Sleep

21 May 2025

Discover how to design bedrooms that prioritize wellness and indoor air quality. Learn why Certified products matter, how to avoid misleading health claims, and how third-party validation can add value, trust, and competitive edge in a health-conscious market.

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Modern health-focused kitchen design with clean surfaces, natural lighting, and air-quality-conscious materials

Kitchen Design: 5 Key Takeaways About Health-Focused Kitchen Design

20 May 2025

Discover how architects and designers can transform kitchens into wellness spaces by choosing Certified Asthma & Allergy Friendly® products.

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Indoor Air Quality & Product Innovation: Key Takeaways from AAAAI 2025

11 March 2025

ASL engaged with industry leaders at AAAAI 2025 to highlight how Asthma & Allergy Friendly® Certification helps manufacturers differentiate their products, build consumer trust, and meet growing demand for healthier indoor environments.

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True Value

True Value’s Press Release: TV Receives International Award for High-Quality Paint Line

25 March 2024

True Value Company has received the inaugural “ESG and Community Award” from ASL, recognizing its dedication to community wellbeing

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Certified Asthma & Allergy Friendly® logo

Asthma & Allergy Friendly® Certification Program Honors Clients for Commitment to Innovation

6 March 2024

The Asthma & Allergy Friendly® Certification Program, which helps consumers identify products more suitable for people with asthma and allergies, has recognized the dedication and innovation of several of the Program’s Certified clients.

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ESG and Community award

ESG and Community Award : Celebrating True Value’s Dedication to Health and Community

26 February 2024

Amidst a backdrop of celebration and recognition, True Value emerged as the deserving recipient of our inaugural “ESG and Community Award.”

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AAAAI 2024 highlights

Innovating Health Solutions: AAAAI 2024 Highlights

25 February 2024

Our busy Healthy Home booth with client donations, and exciting award ceremonies were among our AAAAI 2024 highlights in Washington DC

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Spring US Trade Mission

An Exciting Spring US Trade Mission for ASL

22 February 2024

We are gearing up for an action-packed and inspiring Spring US Trade Mission, dedicated to promoting healthier indoor environments and recognizing industry leaders committed to the Asthma & Allergy Friendly® Certification Program. From keynote speeches to prestigious awards, ASL is at the forefront of advocating for healthier living spaces.

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Clients True Value

ASL Meet with Clients True Value at the NHS

24 February 2023

The team has returned from a hugely successful trade mission to the US where they met up with clients True Value at the National Hardware Show

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US Trade Mission Retrospective

US Trade Mission Retrospective – The Highlights

15 February 2023

The team has returned from a hugely successful trip to the US and it’s time to look back on the highlights

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