This Fortune Business Insights™ report discusses the driving factors in the HVAC System market, highlighting the key industry player LG Electronics who have focussed on strengthening high end product sales and distribution by expanding their CERTIFIED asthma & allergy friendly® portfolio. The asthma & allergy friendly® mark, awarded by the asthma & allergy friendly Certification Program, is the world’s most recognised Certification Mark for asthma & allergy friendly® products and creates competitive advantage by addressing the needs of the approximately 60 million Americans who live with asthma allergies. Supported by the Asthma and Allergy Foundation of America, it provides clarity and confidence to consumers, allowing them to make better buying decisions. As the number of people with asthma and allergies continues to increase so to does demand for trustworthy asthma & allergy friendly® products.
The pertinent paragraph of the Fortune Business Insights™ reads as follows
Its no surprise that LG features in Fortune Business Insights as LG is the number one front loading washing machine brand in the USA and their targeted marketing efforts have allowed them to achieve growth in their target sector in a tough economic period. To date, LG has certified 11 different models of washing machines and other appliances as asthma & allergy friendly® and has entered into a long term agreement with the Certification Program. Together with AAFA and retail partners such as the Home Depot they continue to inform and empower consumers about environmental control and allergen reduction with educational content about healthy homes, co-branded in-store materials and magazines. LG continue to deliver powerful educational material to their target audience, deepening customer engagement and increasing their authority on the blogosphere and social media. They continue to leverage not for profit association with AAFA, strengthening their leadership position and building trust with their audience.
Keywords
innovation, science, wellness, health, healthier home, LG, certification, innovation, indoor air quality, home, indoor environment, allergen, allergy, asthma, asthma & allergy friendly®, Fortune Business Insights