Certification and ESG: Driving Measurable Change
AAFA’s Asthma Capitals™ report not only ranks the most challenging cities for asthma but also highlights how corporate action can improve health outcomes. For Allergy Standards Ltd, these examples illustrate how the Asthma & Allergy Friendly® Certification Program supports ESG objectives by combining scientific rigor with community impact.
Filtrete™: Large-Scale Community Donations
Filtrete™ filters by 3M are Certified Asthma & Allergy Friendly® and widely trusted for indoor air quality. In 2024, 3M donated hundreds of thousands of filters nationwide, benefiting families in wildfire recovery zones, low-income housing, and medically underserved areas. This scale of giving demonstrates how Certified products can deliver both environmental and social impact.
Rabbit Air: Long-Term Support for Health Equity
Rabbit AirRabbit Air has partnered with AAFA for more than a decade, with a strong focus on philanthropy and health equity. Their donations of hundreds of Certified purifiers have directly supported AAFA’s HEAL program in multiple cities, as well as leading pediatric asthma clinics. Rabbit Air’s community engagement in Los Angeles, including wildfire response, shows how Certified partners address local air quality challenges head-on.
Knauf: Investing in Education and Training
KnaufKnauf North America supports both product innovation and social good through its Certified insulation products and its community partnerships. By sponsoring Chicago’s Community Health Worker Forum, Knauf provided training and resources to over 100 frontline health workers. This investment not only strengthens asthma care locally but also aligns with broader ESG commitments around education and equity.
Kleenex® Filters: Delivering Relief in Los Angeles
Kleenex®, part of Kimberly-Clark, extended its Certified filter line into philanthropy by donating products via Breathe SoCal. These donations targeted families in neighborhoods most affected by wildfires and poor air quality. The initiative demonstrates how certification can serve as a platform for direct, measurable community impact.
National Allergy: Practical Tools for Healthier Living
National Allergy has long combined Certified products with education and outreach. By donating allergen-barrier bedding to shelters, providing samples via insurers, and supporting professional conferences, they expand access to healthier home solutions. These actions show how even everyday products, when backed by certification, can become tools for public health.
Renegade Brands: Advancing Equity Through Certified Products
Renegade Brands uses its Certified Sweat-X Free & Clear detergent to address health equity. Donations to AAFA’s HEAL program, along with outreach to clinicians and senior living facilities, ensure broad access to healthier laundry care. By integrating product stewardship with community giving, Renegade connects ESG goals to real-world outcomes.
True Value: Healthier Schools and Community Spaces
True Value leverages its Certified paint line to transform schools and community centers nationwide. Through the Paint a Brighter Future program, they’ve donated over $200,000 in Certified paint, improving air quality in classrooms where children are most vulnerable. This initiative is a model of how certification can underpin both product trust and corporate giving.
Pegasus Home Fashions: Supporting Families Through HEAL
Pegasus Home Fashions contributed hundreds of Certified pillow sets to families in AAFA’s HEAL program. These donations improve the sleep environment for families managing asthma and allergies, showing how Certified products can directly support health equity initiatives.
Certification as a Framework for ESG Success
The 2025 Asthma Capitals™ report shows that Certified partners are not only innovating in their product categories but also advancing ESG through philanthropy, education, and community engagement. At ASL, we’re proud to provide the scientific framework that enables brands to demonstrate both product performance and social responsibility.
Read the full report here
Key Words
AAFA, 2025 Asthma Capitals Report, ESG, HEAL Program, Rabbit Air, True Value, Filtrete, Kleenex, Knauf, Pegasus, Renegade Brands, National Allergy, Allergy Standards Ltd, Asthma & Allergy Friendly® Certification, indoor air quality, certified products
Related Internal Links
Press Release: Kleenex® Demonstrates Philanthropic Leadership with Donation of Certified Air Filters