

Our recent Q1 2024 Client Town Hall had a stellar turnout from industry leaders including Tarkett Commercial, Tarkett Home, Downlite, True Value, Knauf, Renegade Brands, and LG. Many of our clients had a number of representatives attending, demonstrating the importance they attribute to staying connected and informed about our initiatives.
Under the expert guidance of our Customer Success Manager, Leah McInerney, the Town Hall featured presentations from our COO, Jennifer Whelan, and our CEO, Dr. John McKeon. Kenny Mendez, CEO of AAFA, and Hannah Jaffee, Research Manager at AAFA provided a detailed review of AAFA’s 2024 Allergy Capitals Report, shedding light on pressing issues such as health inequity. Kenny’s discussion of the innovative Diversitree Project highlighted the importance of addressing pollen levels and promoting healthier environments.
Sarajane Sparks, CEO, and Brianna Williams, representing Sparks Consulting Group, our PR collaborators responsible for enhancing our message, were also in attendance.
Testimonials from Q1 2024 Client Town Hall

Dr. John McKeon at Knauf’s Sales Meeting
Special recognition must be extended to Tim Cofran of Knauf Insulation for sharing his experiences with the Certification Program and its impact on the company’s sales efforts. Tim emphasized the importance of engaging sales teams and fostering understanding of the program’s objectives, ultimately driving excitement and motivation within the team. Tim described the Certification Program’s participation at the Knauf National Sales Meeting earlier this year where Dr. McKeon’s presentation packed a punch.
“At the end of the day, it made our our sales team pretty excited about it,” said Tim Cofran, Manager of Commercial Excellence at Knauf
Beth Doehner, Sustainability Program Manager at Tarkett, echoed the sentiment, expressing how presentations from Jennifer Whelan had empowered their sales teams to confidently engage with customers. This feedback is extremely valuable to our team as we strongly believe in the role the Asthma & Allergy Friendly® Certification Program plays in educating clients, customers and consumers.
“It’s helped bolster our sales teams to have the confidence to have these conversations with their customers,” said Beth Doehner, Sustainability Program Manager at Tarkett

AAAAI 2024 Healthy Home Booth
A comprehensive review of Q1 activities, including attendance at AAAAI and poster presentations, showcased the Certification Program’s commitment to promoting healthier living environments. The display of Certified products at AAFA’s booth served as a tangible demonstration of our mission in action.
Dr. John McKeon highlighted our role as a crucial bridge between the construction industry and the medical community, emphasizing our unique position to facilitate communication and drive positive change.
Looking ahead, discussions centered on future plans and strategies, reaffirming our commitment to innovation, collaboration, and advocacy for those with asthma and allergies. The virtual Town Hall served as a testament to the collective efforts and shared dedication of our partners in advancing the mission of creating healthier, more inclusive spaces for all.
Key Words
Town Hall Q1 2024, Client Council, AAFA, Tarkett, Renegade Brands, Sijo, True Value, allergies, asthma, Asthma & Allergy Friendly®, Allergy Standards, Dr. John McKeon, indoor air quality, indoor environment, healthy air, certification, Knauf Insulation, Tim Cofran, Beth Doehner