True Value’s Press Release: TV Receives International Award for High-Quality Paint Line

True Value’s Press Release: TV Receives International Award for High-Quality Paint Line

True Value Company’s Press Release MARCH 21, 2024 (CHICAGO)

EasyCare Product Brings CERTIFIED asthma & allergy friendly® Paint to 2,000 Communities

True Value Company has received the inaugural “ESG and Community Award” from Allergy Standards, an international certification leader in healthier indoor environments. The award recognizes True Value’s commitment to environmental, social and governance (ESG) principles, as well as the company’s dedication to community development. 

For six years and counting, True Value has undergone the rigorous certification process with Allergy Standards and its partner Asthma and Allergy Foundation of America to earn the distinction of labeling its paint asthma & allergy friendly® certified. During this time, True Value’s award-winning paint has been used at hundreds of schools, youth centers, Boys & Girls Clubs, and Habitat for Humanity projects, in addition to millions of homes. 

“It’s a privilege to lead remarkable teams and to partner with community-focused independent retailers all dedicated to the highest quality paint and ensuring it is easily accessible to those who need it,” said John Vanderpool, Senior Vice President of True Value Manufacturing. “Your home should reflect your family’s life, from scratch-resistant finishes and the latest colors to environmentally safer formulas. EasyCare paint gives every homeowner the confidence they are using a healthier product for their indoor spaces where all of us are spending more and more time with loved ones. 

True Value partners with its stores to donate or sell low odor, low VOC, asthma & allergy friendly® certified paint in 2,000 communities around the world. In addition to its commitment to the environmental and safety standards of manufacturing EasyCare paint, True Value is dedicated to using its paint to serve good causes. This includes its Painting a Brighter Future program, which provides 20-gallon paint grants to schools and youth-focused spaces, including Boys & Girls Clubs. EasyCare paint has also been used to turn houses into homes through Habitat for Humanity projects, including the 2023 Carter Work Project.  

“True Value’s dedication to validating their paint to independent scientific standards empowers consumers to make easy, informed decisions for healthier indoor environments”, said Dr. John McKeon, Founder and CEO of Allergy Standards. “Their commitment to meaningful community support and promoting healthier buildings for all aligns perfectly with the mission of the Certification Program and I am thrilled to celebrate their continued hard work. True Valuecouldn’t be more deserving of this award.’’ 

EasyCare paint is offered in multiple finishes for indoor and outdoor use, with 1,200 colors available. It can be found in more than 1,800 True Value stores.  

About True Value Company 

True Value Company, headquartered in Chicago, is one of the world’s leading hardlines wholesalers with a globally recognized brand and 75 years of experience serving independent hardware retailers. True Value Company provides its customers in over 60 countries an expansive product set of market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services like eCommerce ship-to-store, store remodel support and True Value University, all within a flexible model that requires no membership. With 13 regional distribution centers, and approximately 2,500 associates serving over 4,500 stores, True Value Company celebrates independence and drives retail excellence across the U.S. and internationally. Learn more at 

By |2024-03-25T12:32:36+00:0025 March 2024|Tags: , , , , , , , , , , , |Comments Off on True Value’s Press Release: TV Receives International Award for High-Quality Paint Line