Demand for Healthier Products a Key Topic at the 2017 Living Future unConference

Demand for Healthier Products a Key Topic at the 2017 Living Future unConference

May 2017, Seattle, U.S. From May 17th to 19th 2017, the Allergy Standards (ASL) team attended the Living Future unConference 2017 in Seattle, Washington. The Living Future unConference, organized by the International Living Future Institute (ILFI), is the forum for leading minds in the green building movement, seeking solutions to the most daunting global issues of our time. Our CEO, Dr. John McKeon, was invited to speak at this conference about how ASL Science and Consumer Database insights address the need in the market for greater transparency in regard to material health.

A growing trend for healthier products

Throughout the past decade, we have seen a shift from the consumers’ demand for “sustainable” “green” and “Eco-friendly” products to consumers caring more about the health of their family and home environments. Misleading claims, such as the term hypoallergenic, have led to confusion and doubt about whether or not consumers can trust manufacturers to deliver on these promises. A product marketed as “Eco-friendly” may be good for the environment because it uses recycled materials that would otherwise end up in a landfill. However, if those recycled plastics contain high levels of formaldehyde, this could mean problems for someone with sensitive airways or allergies. Trends toward health and wellness are spilling over from “what’s good for the environment” and moving more toward “what’s good for my health”. Manufacturers are then finding that third-party certifications, such as those offered by ASL, help bridge this gap to create meaningful impact with their customers. Additionally, businesses that show this commitment to community, social values, and health achieve greater brand loyalty and performance.

How does ASL enable manufacturers to develop greater trust from their customers?

ASL addresses the growing trend towards healthier living by creating scientific standards to test a variety of consumer products and services. Products & Services which pass testing can then utilise the Certification Mark  to show consumers the high standard they have achieved. The Certification Mark, asthma & allergy friendly®®, is now recognized throughout the world as a trusted independent verifier, demonstrating that Certified products & services truly are a better choice for people suffering from asthma and allergies. Dr. McKeon spoke alongside major players in the home renovation market, including Tarkett, known for their Certified asthma & allergy friendly®® flooring, Owens Corning, who are the first company to achieve Certification for home insulation, and Scientific Certification Systems (SCS), a partner laboratory that tests certified products to the standards set by ASL. All of these companies help home renovators, builders, and homeowners choose products that are scientifically proven to be a healthier choice. At the unConference, key speakers, industry and thought leaders, as well as product manufacturers are encouraged to discuss the steps they are voluntarily taking to offer greater transparency to what exactly goes into the final product they are selling (and often this is much more complicated than one might suspect). As a single hardwood flooring product might pass through the hands of multiple distributors and channels, to be altered at each stage, it is especially important to have traceability and scientific assurance that the final product is deemed a healthier choice. Certifying their products through a third-party Certification Body, such as ASL, is one way that manufactures can help build trust in the eyes of the millennial consumer.


Living Future unConference, healthier products, Seattle, Dr. John McKeon, allergy, asthma, allergen, indoor air, sustainability, wellness, home.

Further reading

Living Future Web site Living Future 2018 Conference Web Site SCS Global Services The Well Living Lab International Well Building Institute Health Product Declaration

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