The Cleaning Products Conference (CPUS) is the international event for the cleaning industry bringing together executives, scientists as well as research & development professionals such as Clorox, Procter & Gamble, and The Honest Company. As this year the conference was focusing on a large variety of topics related to healthier living, including the allergens issue, it was coherent for Allergy Standards to play a key role in this conference.
As consumers demand healthier products with transparency in labelling, companies are being held to higher standards for disclosure and third-party scientific validation of claims. Allergy Standards joined in the conversation by leading a keynote event at the Cleaning Products Conference with an interactive discussion on health claims, including misuse of the words “hypoallergenic”, “natural”, and “eco”, and how it affects corporate trust and reputation.
Dr. John Mc Keon was delighted to share his insight on allergens as a rising medical concern and the importance of information on the topic for customers. In our latest Blog post, we underlined the lack of information for consumers regarding non-food products content and explained why it is primordial for consumers to be informed about the content of the products they buy such as beddings the same way they are for food products.
“We believe that science should be at the core of any claims related to health on consumer products. Without validation that a product is more natural or hypoallergenic, brands risk investigations by the Federal Trade Commission and thus damage their reputation,” said Dr. John McKeon, CEO of Allergy Standards. “By offering products with a trusted certification mark, such as asthma & allergy friendly®®, companies are able to communicate to consumers that they have gone through the necessary scientific validation to make these claims, and are truly engaged and concerned about health and protection.”
Growing demand for healthier products
Consumers are shown to be increasingly looking for innovative and personalized solutions to help them change their habits towards healthier livings. Manufacturers have thus started to engage into this trend and develop more natural products to ensure healthier livings for consumer.
“Private-sector opportunities to promote healthy living are evolving at a rapid pace, demanding a complete break from old roles and a new “cross-sector” language of integration that can capture the imagination of consumers. […] Now more than ever, we need industries that support and enhance health in an innovative way.” Bain and Company, January 2014
As industries want to offer higher quality products that match the consumers’ demand for a healthier indoor environment, Allergy Standards developed standards so that manufacturers can test their products and make sure their products are better for their customers.
4 consumer demands when shopping for cleaning products
- Sustainability Focus – Requires supply chain traceability to ensure that the product is less harmful for the environment and concerns water usage, human rights concerns, and pollution.
- Efficacy – Consumers want their product to “do what it claims” to clean the surface. Brand promise is integral, as consumers are likely to be more loyal with a product that keeps its promise.
- Safety – Concerns are growing around the harmfulness of certain chemicals and how it affects the breathing zone and indoor air quality. When in contact with the skin, irritation and allergies can be concerning, especially for sensitive populations that are likely to have skin reactions such as those with asthma and allergies.
- Natural – Demand for ingredients sourced from the natural environment, such as floral and woodsy characteristics, rather than chemical overload
About Allergy Standards
Allergy Standards Ltd is an International Standards and Certification Body that prepares independent standards for a wide range of products to declare their suitability for people whose lives are affected by allergies and asthma. We produce scientific standards on a wide range of products and services and developed three different Certification Programs so far.
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