November 2017, Dublin, Ireland
Allergy Standards (ASL) today announced the appointment of Dave Morrissey as Chief Information Officer.
With the need for allergy insight data being requested more and more, the appointment of Dave as Chief Information Officer comes just at the right moment for Allergy Standards.
“Dave has proven to be a successful and trusted leader in the evolving field of information technology and digital strategy sectors” said Dr John McKeon, Chief Executive Officer (CEO). “His wealth of experience will be a valuable asset as we continue to accelerate growth internationally and expand our online presence. I am extremely pleased about his appointment to this critical role at this important time for the company.”
What is Dave Morrissey’s mission as CIO?
In this role, Dave will be responsible for developing, communicating and maintaining our corporate information initiatives by supporting ASL in its ongoing expansion on the international market and on building digital system to diversify its business model. This includes the digital transformation of the business, to capture & promote the consumer insights gathered over the past 12 years of ASL’s operation, to augment systems to reach a broader audience and to bring a clarified message to our stake holders. As CIO, Dave will be based in our headquarters in Dublin, Ireland, and will work with the Board, Executive and Management team to help promote the business.
Why will Dave Morrissey excel in this role?
With 20 years’ experience, Dave brings a significant level of business and technical acumen to ASL. Dave has been at the leading edge of digital transformation since 1998. His experience is diverse from developing online sales training for IBM Global Software Group to the “green field” technical & branding development of Ireland’s largest musical instrument retailer.
He will be an “Intrepreneur” for the business, looking at new opportunities and all dynamic ways to achieve the company goals. Dave is responsible for developing the digital systems to enable ASL deliver the allergy insights, required by our customers. His team will be in control of the ASL web site, back office systems, Certification Program web sites, e-marketing, media tracking and all things digital.
“Having worked with ASL for the last 7 years on many projects, I am delighted now to be joining the organisation on a full-time basis. I look forward to continuing the work we have done together and am excited about the new opportunities this role will bring.” said Dave Morrissey, CIO
About Allergy Standards
ASL is an International standards and certification body that prepares independent standards for a wide range of products to declare their suitability for people whose lives are affected by allergies and asthma. ASL has devised a series of proprietary testing protocols, performance criteria and suitability attributes for consumer products to be eligible for certification. These have been developed using internationally recognized trigger factor avoidance recommendations including allergens and irritants. The asthma & allergy friendly®® mark is applied to products that consumers can trust have been subject to rigorous independent testing to determine their suitability. ASL’s management team possesses specialist skills in a variety of medical fields including asthma and other allergic diseases.
Dave Morrissey, Chief Information Officer, management, business, digital, allergy insights, asthma, allergy