Allergy Standards engaged with manufacturers at KBIS & IBS 2025, highlighting the business benefits of Asthma & Allergy Friendly® Certification in meeting the growing demand for healthier indoor environments
Last week, the intersection of innovation and indoor air quality (IAQ) was on full display at the Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS) 2025 in Las Vegas. As industry leaders gathered to showcase advancements in building materials, home appliances, and smart technology, one critical theme emerged—healthier indoor spaces are not just a trend; they are a priority.
As the scientific authority behind the Asthma & Allergy Friendly® Certification Program, ASL was at the forefront of this shift. Our team engaged with manufacturers, builders, and retailers to highlight the business benefits of independent certification and the growing consumer demand for products that contribute to healthier homes and workspaces.
Why Indoor Air Quality is a Business Priority in 2025
With increasing regulatory scrutiny, evolving ESG expectations, and heightened consumer awareness, manufacturers are recognizing the importance of third-party validation to differentiate their products in a competitive market. Poor indoor air quality is a known contributor to respiratory issues, and consumers are looking for verifiable solutions to reduce allergens and airborne pollutants in their living environments.
The Asthma & Allergy Friendly® Certification, developed by ASL in collaboration with the Asthma and Allergy Foundation of America (AAFA), provides manufacturers with the opportunity to position their products as scientifically tested and verified to support better IAQ. This certification offers a competitive edge by delivering consumer confidence, enhancing brand credibility, and aligning with ESG objectives.
Certified Brands That Made an Impact at KBIS & IBS 2025
This year, several industry leaders with Asthma & Allergy Friendly® Certified products made waves at the event:
Knauf Insulation received the prestigious NAHB Global Innovation Award for its certified insulation, highlighting its leadership in creating healthier indoor environments through better building materials.
LG showcased its commitment to IAQ, exhibiting its certified laundry systems, steam stylers, and vacuums. These products are tested to ensure they effectively reduce allergen exposure in the home.
- Benjamin Moore featured its certified paint solutions, which meet rigorous standards for low volatile organic compound (VOC) emissions, ensuring healthier indoor air quality.
Knauf win the NAHB Global Innovation Award
The Value of Certification in the Home and Building Industry
As the industry moves toward more health-conscious building practices, manufacturers and retailers need to validate their product claims with independent, science-backed certification. Consumers are increasingly wary of unverified health-related marketing terms, making third-party certification a key factor in purchasing decisions.
Airmid Team with Adam Whobrey, LG, at KBIS 2025
Adam Whobrey, Sales and Operations Leader at LG, highlighted this during KBIS & IBS 2025:
“So certification is very, very important to our customers, because they need to see that third-party validation. So it’s one thing when LG says, ‘Hey, this is the technology that we have behind it,’ but it’s great when we have our partners that also validate and show that we have that technology as well. So that’s very, very important, and we do get a lot of recognition with both the laundry and the stylers and the vacuums for having that third-party certification.”
This sentiment reflected the broader industry shift toward transparency and accountability in product claims. Certification provides measurable proof that a product has been rigorously tested and verified to contribute to healthier indoor environments.
Seizing the Opportunity: Why Manufacturers Should Engage with ASL
The demand for healthier indoor environments is not slowing down, and manufacturers who act now can position themselves as industry leaders. Achieving Asthma & Allergy Friendly® Certification offers multiple advantages:
Market Differentiation: Stand out in a crowded market with a clear, science-backed health claim.
Consumer Trust: Provide customers with independent verification that your product contributes to better IAQ.
Regulatory Readiness: Stay ahead of evolving compliance requirements and industry standards related to IAQ and product emissions.
ESG Alignment: Support sustainability and public health initiatives by offering certified products that meet strict indoor air quality standards.
As KBIS & IBS 2025 showcased the latest in home and building innovation, one thing was clear—certification is no longer just a nice-to-have; it’s a must-have for brands looking to lead in a health-conscious market. This trend is clearly reflected in the rapid expansion of the Asthma & Allergy Friendly® Certification Program with two new big name brands – Kleenex and BlueAir – joining already this year.
If you attended KBIS or IBS 2025 and want to learn how certification can benefit your brand, connect with our team at Allergy Standards Ltd. We look forward to partnering with manufacturers who are committed to improving indoor air quality and creating healthier homes and buildings.
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