November 2017, Denver, Colorado
From November 3rd to 5th, Michele Cassalia, Director of the asthma & allergy friendly®® Certification Program in the USA, attended the 2017 Food Allergy Bloggers Conference (FAB) in Denver, Colorado. The objective was to spread the word out about the asthma & allergy friendly®® certification program to a new audience of online bloggers and influencers.
— Asthma Friendly USA (@aaafcp_usa) November 3, 2017
What is the FAB Conference?
The FAB conference is a unique conference that brings together allergy bloggers with advocates, medical professionals, and companies specialised in supporting allergy living and safety. The event is organised around different panel discussions focused on disease management and blogging information. The attendees had the opportunity to learn from experts, such as Michele Cassalia, on how to prevent allergies so that they can then share this knowledge with their subscribers and communities.
The asthma & allergy friendly®® certification program at the FAB Conference
Michele Cassalia was delighted to be able to meet with these bloggers, educate them on the issue and generate awareness of certified products for a healthier home. The bloggers she met showed a keen interest in our certification program as products that earned the certification have passed rigorous scientific tests and are deemed a healthier choice for people impacted with asthma and allergies.
— Asthma Friendly USA (@aaafcp_usa) November 4, 2017
Key Takeaways from the FAB Conference
- The mobile app
Bloggers that met with Michele were delighted to find out about the Certification Program mobile app we developed. The app allows consumers to find products that have passed our standards and certified asthma & allergy friendly®®. The app was recognised as a very useful tool for consumers regularly affected by asthma and allergy issues.
- Growing our community on social medias
Bloggers were extremely interested about our certification program and were keen to engage with their communities about it. Growing our community on social media and sharing stories about people who are using products that have been certified will be very important in the future to generate awareness among consumers.
About the asthma & allergy friendly®Certification Program
The asthma & allergy friendly® Certification Program is a unique program developed by Allergy Standards Limited. The program tests and certifies products to prove their suitability for people with asthma and allergies. The program works with retailers and manufacturers to help consumers create a ‘healthier home’. Certified products include air cleaners, dehumidifiers, paints, bedding, vacuum cleaners, washing machines, stuffed toys, cleaning services and more. Have a look to our Certification Program page for more information.
This year again our asthma & allergy friendly® certification program was strongly featured throughout the exhibition hall at the Annual Scientific Meeting organised by the American College of Allergy, Asthma and Immunology (ACAAI).