Lesa Ukman

In 1982, Lesa Ukman founded IEG (sponsorship.com) and built a company that spawned a new industry, one currently worth more than $85 billion. She created the processes to measure what was deemed immeasurable: the fair market value of sports, arts, entertainment and nonprofit sponsorships, now used by the worldwide marketplace.

In May 2016 she launched Lesa Ukman Partnerships, marking the second time in her career that she will bring to market an entirely new algorithm for capturing the value generated by partnerships.