Creating a Healthier Customer

Creating a Healthier Customer2021-08-24T15:35:44+00:00


Creating a Healthier Customer

The air we breath is the single most important external factor governing our health today. It’s obvious that no one can survive without clean air, yet we take it for granted.

We breath 2 gallons of air per minute, that’s 3400 gallons of air each day. Air pollution takes away at least 1-2 years of a typical human life. According to the World Health Organisation, 92% live in places where air pollution routinely exceeds safe limits.*

There were an estimated 6.5 million deaths worldwide from air pollution-related diseases in 2012, WHO data shows. That’s 11.6% of all global deaths – more than the number of people killed by Covid-19, tuberculosis and road injuries combined.

Building a safe home, travel and working environment isn’t just important, it’s essential.

This course is designed to help those in a customer advisory role. The course teaches how to build a better air quality environment for customers. Taking care of customers health and helping them make better, more informed decisions when purchasing products and services that effect the very air they, and their loved ones, breath.

Dr John McKeon
Allergy Standards

Who is this for?

Healthier Homes Awareness for Building Professionals

  • Developed by asthma and allergy science experts at Allergy Standards. The same company behind the world famous asthma & allergy friendly® Certification
  • Provides background on FDA, EPA and other relevant regulations
  • Accredited and beneficial for career progression of the individual
  • Fully online course and assessment with no time limits
  • Video, audio and practical
  • Approximate duration: 25 minutes per module (7 modules in total)
  • On completion, certificate is posted the next working day
Certificate Healthier Homes Awareness for Building Professionals

Become a Certified Healthier Homes Awareness Trusted Advisor

3 hours of video + continued assessment



  • How Asthma symptoms can be triggered by exposure to an allergen (such as ragweed, pollen, animal dander or dust mites), irritants in the air (such as smoke, chemical fumes or strong odors) or extreme weather conditions


  • How to live with asthma and allergies
  • How to create a healthy home environment
  • Creating air quality good enough to breath!
  • Symptoms and seasonal allergic effects


  • How to link certified products and services to health and scientific outcomes
  • Overcoming customer hurdles when selecting more expensive certified products
  • Reducing allergens and building a healthier environment
  • Incorporate asthma and allergy expertise into your sales portfolio


  • What causes asthma and allergies
  • Age groups worst affected
  • The prevalence in children and adults
  • The costs of asthma on business and families
  • The facts regarding hospitalisation
  • Effective asthma treatment includes monitoring the disease with a peak flow meter

Once Earned, Display With Pride

Add certification to LinkedIn platform

  • Add Allergy Standards certificate to LinkedIn and other social platforms
  • Certification logged on blockchain for authentication purposes

Add to personal print and wearable materials

  • Display certification on business cards
  • Add to letterheads
  • Buttons, badges and embroidery

In-store retail signage

  • Post in prominent positions that staff are trained and certified
  • Call-to-action to ask staff for advice on creating a healthier home, travel and work experience

Why Embed This Course In Your Program?

Having certified asthma & allergy friendly® products is a great way of demonstrating that your business cares about the welfare of the customer. The challenge that the customer faces is understanding the difference between certified and uncertified products.

This suite of courses will help your sales and customer service professionals become much more informed about the health benefits of asthma & allergy friendly® products

Learner Outcomes:

Module 1 – An Introduction to Healthy Homes Awareness for Building Professionals

In this module, we discuss the concept of the ‘indoor generation’, how the changing habits of society means we spend more time indoors and the health impact that is having.  This module examines the health impact and, as a result, the rising demand for clean indoor air. We will make the case that the construction industry needs to start talking more about people and not simply focus on products, sustainability and material science.

The learning objectives are

  1. To understand the construction industry shift from ‘healthy products’ to ‘healthy people’
  2. Comprehend the increasing importance the customer places on indoor air quality in their homes
  3. Understand, as a building related professional, how indoor air quality has become so relevant right now
  4. Make a case for placing health and wellness at the centre of the full building lifecycle

Module 2 – Medical Impact of Poor Indoor Air Quality

The dialogue between building professional and customer is changing.  It is vital for those in the construction industry to understand what it means to have healthy indoor air and how that is shaping customer demand.   Here we will explain why great looking buildings may not necessarily be healthy buildings and what we can do about it. 

The learning objectives are

  1. How to make the link between a great building and a healthy building 
  2. Understand how new environmental and social business models are steering investors and the impact this will have on construction projects
  3. The opportunity of going ‘beyond code’ and becoming an indoor air specialist
  4. Know the importance of language such as Indoor Air Quality (IAQ), IEQ, Building Related Illness (BRI), and  Indoor Environmental Quality.

Module 3 – Indoor Pathogens; including Coronavirus

In this module we delve into the statistics, medical language and how to talk to customers in a relatable way.  We learn about gasses, particles and biologicals and conduct basic conversations about these hazards.  Brief punchy videos not only to understand more about pathogens such as Coronavirus, but how to control the impact of pathogens within a building. 

The learning objectives are

  1. Understand what is in our air in our homes and what can cause problems
  2. Understand clean air terms in context with the construction industry – such as what a Pathogen is.
  3. Learn how dangerous chemicals, biologicals and allergens get into the air and what keeps them there
  4. Understand what an allergen is, such as ragweed, dust mites and other household air-borne allergens

Module 4 – What Are Asthma and Allergies?

Asthma and Allergies impact a staggering 50% of US households. Many indoor triggers are causing medical challenges. In this module we learn about the triggers of asthma and allergies within the home and how to talk about it.  We examine the lack of regulation in this area and the confusion this brings to home owners.  Finally we look at how to mitigate against these common allergens and have better, more productive conversations with your customers on this topic. 

The learning objectives are

  1. The scale of the Asthma and Allergy challenge in the USA
  2. Learn what happens during an asthma attack
  3. Learn about the natural history of allergic diseases
  4. Understand why a ‘whole house approach’ is needed to reduce the impact of asthma and allergies and how building with asthma and allergies in mind can vastly reduce the impact on sufferers 

Module 5 – In Home Triggers

In this module we take a fascinating ‘walk through’ of a typical house spotting common reservoirs of indoor triggers that can lead to poor air quality and negative health outcomes.  Learn the positive impacts of ventilation, source control and cleaning. Become an expert in spotting the potential triggers and help your customers build the best, healthiest, indoor environment possible.

The learning objectives are

  1. A room-by-room guide to air-borne triggers that create negative health outcomes, including The importance of ventilation, source control and cleaning
  2. Understand what rooms we find these triggers in, and other home features that impact indoor air quality
  3. Develop a systematic approach to identifying, controlling, and even eliminating the sources of indoor pollutants and allergens.
  4. Inhalation and triggers caused by: The material of the building envelope, decoration and room finishes, air handling and airflow, what we bring into the building, how to maintain a building   

Module 6 – How The Construction Industry is Responding

In this module we will tie together what we now know and introduce Construction Industry veteran, Gorde Cooke, to take us through the latest changes in domestic construction. Gord and John will bridge the gap, in practical way, to convert knowledge in to action.  Gord will review and present the newest trends, including ASHRAE 62.1 & 62.2 standards as well as EPA standards,  from the paradigm of healthy indoor air

The learning objectives are

  1. Understand how current US Building Codes and Standards impact air quality in new homes
  2. Identify and compare the elements of popular high performance construction programs such as the EPA Indoor AirPLus and LEED for Homes programs to the required elements for a “healthy people” focus.
  3. Learn how applied building science helps ensure the same decisions made to improve air quality simultaneously improve comfort, durability and energy efficiency.
  4. Identify the most cost effective best practice building enclosure opportunities to enhance indoor environmental quality; including the 4 key mechanical system enhancements to implement in new and existing homes.

Module 7 – The Commercial Opportunity

Knowledge alone is not power; we need to put what we know into action. In this module we bring together what we already know as building related professionals and our new knowledge around healthy buildings. Through practical use cases we learn how to build a better brand and customer centric value proposition, with regards to healthier home awareness. He takes us through a journey of how to activate what we’ve learned using frameworks, decision trees and models. 

The learning objectives are

  1. Draw on use case stories to communicate the links between indoor environmental conditions and health and improves the lives of millions.
  2. Understand how to win more customers by being more empathic and talking more confidently about the health impacts of buildings
  3. Develop your own ‘Conversation starters and interview scripts’ on how to approach home; design, source control and maintenance
  4. Reframe indoor environmental quality issues, such as Continuous Mechanical Ventilation, as an economic opportunity

How Does It Work

  • Requires internet connection & web browser
  • Available on mobile or laptop
  • Slide based courses with Dr John McKeon
  • Interactive quiz and surveys
  • E-books and realistic page flip
  • Audio and video lecturer
  • Ask questions and get answers from a real person
  • SCORM compliment and can be installed on inhouse Learning Management Solution
  • Links with Allergy Standards content library
  • Dialogue simulations in sales module
  • Optional access to a comprehensive knowledge base


Creating educated teams, capable of advising customers helps sell more products and build greater trust. These courses are designed to help achieve both of those objectives.

All course materials will be provided for your LMS or via the Allergy Standards Learning Management Software.

Each certification level requires that the user sit an exam after watching the video content. The exam is marked by a human and feedback given. Pass mark is 75%.

Terms and conditions apply

Corporate Sponsorship Opportunities

Allergy Standards has an unrivalled brand and point of influence in the allergy aware market throughout the world.

Our events are widely publicised and training reaches thousands of retail professional every year.

We have developed the only certification program in the world that is acknowledged and supported by leading patient groups in the world such as the Asthma and Allergy Foundation of America and Asthma Canada

Along with convening international thought leadership events, we produce Scientific Standards, publish research and industry white papers as well as contract research and insight reports with some of the most innovative brands in the world.

We also offer very discreet sponsorship events for our highly regarded in person and online teaching programs

Sponsors of our events and teaching programs enjoy the following:

  • A competitive edge in engaging with your target audiences and define marketing messages to speak to specific demographics
  • Your brand and name will be properly associated with the program.
  • Your product could be associated with the teaching material if strict scientific criteria are met
  • Access to a high quality group as the people who sign up for and attend our training and development programs share certain qualities and these qualities make them valuable targets for your marketing
  • By associating your brand and message, for example with a welcome message, with the valuable education that these programs provide, you can benefit from the strong, positive connotations that are already in the minds of a receptive audience

Many marketing messages don’t succeed because they fail to attract attention, or when they do, the audience doesn’t feel that they’re being spoken to personally.

Sponsoring an ASL training and development program is the ideal solution to this common marketing problem. It delivers a specific and attentive audience so you can generate more relevant leads, more sales, and more success for your business.

We currently offer sponsorship opportunities for this training program.

Key sponsor will also be given a number of training programs they can donate as scholarships or awards for key staff.

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