Health Claim Risk Analysis
Innovation & Design Thinking For Healthier Environments
Why Choose Us?
Allergy Standards is the leading global, independent certification body for asthma and allergy claims, trusted by Dyson, 3M, LG, Mercedes-Benz, Samsung, and Trane Technologies.
We specialize in consumer insights and developing technical protocols to identify products which positively impact IAQ (Indoor Air Quality), with more than 50 million products worldwide carrying our Certification Programs.
- 75% of people are more likely to purchase a product if it has an independent, 3rd party Certification*
- People with asthma and allergies consider health and safety as their #1 factor in product buying decisions*
Build Trust And Reduce Risk Through Claim Verification
More people than ever before are concerned about the air quality in their homes and workplaces. Companies have responded with marketing claims that convey health and environmental benefits of the products they’re selling. But sometimes the benefits conveyed in advertising and on packaging are not substantiated by scientific evidence. This has led to several legal controversies and class-action suits related to deceptive and false advertising, highlighting the disconnect between customer interpretation of claims and the intention of the manufacturers.
Unregulated and misleading claims related to health and indoor air quality can lead to brand damage, legal risk, and financial consequences if used without proper scientific validation. This is where we can help. Our goal is to help you build credibility, protect your brand, and confirm the accuracy of health claims related to IAQ, health conditions such as asthma, allergies, as well as material ingredients.
What Our Customers Say
“Consumers are inundated with claims. In order to break through the clutter,
our claims must be intuitive and matter to homeowners… this messaging is relevant and resonates”
Innovation Marketing Leader,
Covers 1 unique product, or a group of similar products in a line.
Upon commencement, the assessment will be delivered within 3 weeks, dependent on receipt of required information.
What we’ll need from you:
Besides the usual company and contact details, you’ll be asked to sign our agreement prior to issuing an invoice. We’ll also need the specific product information that the Health Claim Risk Analysis will be related to, including links to relevant digital resources to be analysed such as website, social media presence, and advertisements.
What you can expect from us:
The project will encompass expertise from the Allergy Standards team in scientific research, project management and consumer product assessment. The team can also draw on other resources including patient advocacy groups and a network of testing and industry experts.
Any reports can be used to assist products to qualify for enrolment at a future date within one Allergy Standards’ national or international health-based Certification Programs, including the asthma & allergy friendly® Certification Program.
- A review of your allergen-related and health-based marketing claims
- Improved language around claims that is clear and resonates with the end user
- Suggestion of new claims that could be made from existing scientific and technical reports
- Glossary of words that you should not use, to avoid confusion/skepticism
- Glossary of words that CAN and should be used to help
- Insights from consumer surveys and research into the “health maven”
- Helpful tools and tips when communicating with this customer type
- Comparison chart of claims that other brands in the health space are making
- Radar Chart which scores your current vs future state if suggested changes are made
Allergy Standards Health Claim Risk Analysis is way for manufacturers, suppliers, and producers to have peace of mind that your branding and advertising claims are consistent with legal regulations and are interpreted by consumers in a favorable light. It will provide insights and language that resonates with consumers who are health-conscious, are managing conditions such as allergies or asthma, and looking to live in a healthier home. We help ensure your product and branding claims resonate, that content is sticky, and claims are deemed trustworthy.
Allergy Standards will provide a path forward in order to substantiate claims made in relation to allergen control and avoidance and a healthier home.
Your Health Claim Risk Analysis Report will include:
Technical Expertise: Our medical and scientific experts will review the publicly available information related to your product. An assessment of this technical content allows us to highlight any unsupported claims, or claims that could be improved, as well as identify any gap areas that are in need of further support. We will outline any language that could be problematic from a legal and regulatory perspective, such as clinical claims and the usage of federally regulated terms.
Consumer Insights: Allergy Standards helps brands communicate their scientific claims to consumers, retailers, and the healthcare community. We will also consider your messaging from a multi-stakeholder perspective, providing improved language that is clear and resonates with the end user. The recommendations will allow you to gain a deeper understanding of consumers that are conscious about the quality of their indoor air and managing conditions such as asthma and allergies.
Industries We Serve
The Health Claim Risk Analysis is offered to any company making a claim related to indoor air quality, specifically targeting health conscious end users. We work closely with manufacturers and suppliers in multiple industries.
Professionals in the below departments would be most likely to benefit from this service.
- HVAC systems and filters
- Cabin Air Filters
- Carpet Cleaner
- Air Cleaners
- Cleaning Products
Our Health Claim Risk Analysis Team
Head of International Sales
Chief Operating Officer
Dr. Tim Yeomans
Dr. John Ryan
What Our Customers Say
“60% of people surveyed ranked indoor air quality concerns as 8 or higher on a 10-point scale,
with 10 representing most important. So, yes, it is quite important to consumers.”
IAQ Product Manager, HVAC