Why is a Certification Mark needed in this area and can Certification help manufacturers and retailers with allergy claim validation?

For years, physicians, allergists, and immunologists have recommended that in addition to medicinal treatment, patients should purchase products that will reduce triggers in their home environment to help control symptoms. However, the marketplace is full of misleading claims on product packaging, making it difficult for consumers to choose products that are better choices. The FDA does not govern use of the term ‘hypoallergenic,’ and there are no federal standards in this area to protect consumers. Therefore, we created this Certification Program not just to help consumers identify products, but also to help manufacturers validate their allergy-related marketing claims through 3^rd party scientific evaluation of product performance.