The US Director of Marketing for the asthma & allergy friendly® Certification Program, Michele Cassalia, attended the Mom 2.0 Summit in Austin, US, from April 24-26, along with several of our CERTIFIED clients such as LG, Hollander (Living Comfortably) and True Value.
The Mom 2.0 Summit is the premier professional conference and gathering of influencers who create content online and on air in parenting, entertainment, food, politics, business, marketing, technology, social change, travel and design. Every year, women leaders in media and business converge at the Summit to compare notes, discuss ideas, and forecast what’s next for women online and in the marketplace.
The Certification Program had a booth at this year Mom 2.0 Summit in Austin to showcase the CERTIFIED products and clients’ teams attended the event to present the products to the mom bloggers.
LG and Hollander also organised a giveaway of their CERTIFIED products which prompted a vivid engagement of the moms on social media with the #LGHomeFree, #AAFA and #HealhtierHome.
The team was delighted to see the enthusiasm from the mom bloggers and influencers around all CERTIFIED products.
Mom 2.0, bloggers, influencers, indoor air quality, air pollution, asthma and allergies, healthier home, LG Home Free, Hollander, bedding, laundry, True Value, paint
References and further reading
Click here to view LG asthma & allergy friendly® page
Click here to view Hollander asthma & allergy friendly® page
Click here to view LiveComfortably asthma & allergy friendly® page
Click here to view True Value asthma & allergy friendly® page
Click here to view Mom 2.0 website
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