ASL CIO Dave Morrissey had a chance to meet with the True Value team at the National Hardware Show in Las Vegas as part of the ASL US trade mission, True Value EasyCare Ultra Premium is #CERTIFIED by the asthma & allergy friendly® Certification Program making it a great choice for those looking for a product that supports healthier indoor air.
What does CERTIFICATION mean to our clients True Value?
Rich White, Marketing Manager with True Value, described how the asthma & allergy friendly® certification is important to consumers looking for products to support a healthier home. True Value understand the power of the science behind our certification and how it adds validity to the product. The market is saturated by paints making claims that are unfounded, so the third party certification by ASL adds trust and consumer confidence.
At ASL our mission is to help people create the healthiest possible indoor environment through science, certification, education and innovation and as part of certification every retailer is informed and educated on creating an asthma & allergy friendly® home, giving them the peace of mind to recommend the most suitable products. True Value, who carry a range of CERTIFIED products – including 3M furnace filters and Endust – are perfectly placed to educate consumers and clearly use this to their advantage in making their products stand out.
It’s always a pleasure to meet with our clients True Value Company and we would like to thank Rich white, Dan Reed and Troy Palmer for their time and hospitality at their busy booth.
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