Dublin, Ireland, July 2009
Allergy Standards Ltd are pleased to announce that Fraser Hodgson has joined the organisation as International Sales Manager. Fraser will be responsible for the strategic development of all International Certification Programs (excluding North America) at ASL.

Hodgson brings to ASL 9 years of experience since first graduating with a Bachelor of Applied Science from Massey University, New Zealand in 2000.  Most recently Fraser held the position of Head of Veterinary at The Chanelle Group, based in Loughrea, Co. Galway.  The Chanelle Group manufactures veterinary and human pharmaceuticals for International markets.  Prior to Chanelle, Fraser worked for 5 years at Bomac Laboratories, located in Auckland, New Zealand.  At Bomac, New Zealand's largest veterinary pharmaceutical manufacturer, Fraser quickly progressed from territory sales manager to the role of overall National Sales & Marketing manager.  Previously Fraser held the role of Market Analyst at M & W, New Zealand, a levy funded, national industry association, where he was involved in developing the 5 year strategic plan. 

Hodgson earned his Bachelor of Applied Science with a major in Agribusiness, from Massey University, New Zealand before completing a Post-Graduate Diploma in Marketing from the same institute.  While working at Bomac Laboratories, Fraser extramurally completed a Graduate Diploma in Science, majoring in Animal Science.  In 2008, Fraser gained the gold standard Graduate Diploma in International Selling (Distinction) through Dublin Institute of Technology, Ireland, in conjunction with Enterprise Ireland.

"Fraser's global commercial experience in selling and marketing technical products & services will be of huge benefit to our vibrant growing company," said Dr. John McKeon, CEO of Allergy Standards Ltd. "Our asthma & allergy friendly™ certification program has enjoyed great success in North America.  We are now ideally positioned to emulate this success in new markets, and we have no doubt Fraser will drive the program to its full potential".

"Consumers are increasingly demanding asthma & allergy friendly products that have scientifically substantiated claims.  I see great potential the certification program, and I am really excited about launching it internationally through working in partnership with national asthma and allergy advocacy groups, manufacturers, retailers & consumers" said Fraser.

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