Dr John McKeon
Co-Founder and Chief Executive Officer

Dr McKeon is responsible for corporate strategy and all operational activities at Allergy Standards Ltd, including expanding related services and developing client relationships.

John is a fellow of the Royal College of Surgeons in Ireland and qualified as a medical doctor from Trinity College Dublin in 1996. He holds his United States Medical Licensing exams.

Dr McKeon was joint founder of the company while working in Emergency Room Medicine.

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Dr Bruce Mitchell
Co-Founder and Medical Chairman

Dr Mitchell is co-founder and Medical Chairman of Allergy Standards Limited. He has responsibility for the Indoor Air Quality division and all scientific and technical aspects of the company for ensuring that the testing processes used comply with the most up-to-date best practice. Dr Mitchell is a fellow of the Royal College of Physicians in Ireland, the Royal College of Physicians in Canada and is a diplomat of the American Board of Allergy and Immunology.

He is a director of the Immunology Laboratory, Blackrock Clinic and a past President of the Allergy Foundation of Ireland.

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Fraser Hodgson
Chief Operations Officer

Fraser is responsible for the strategic development of all International Certification Programs (exc. North America) for Allergy Standards Limited.

With a strong background in sales and marketing Fraser has previously held senior management positions for pharmaceutical companies based in both Ireland and New Zealand.

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Michael Breshgold
USA Sales Manager

Michael is responsible for the strategic development of all United States Certification Programs for Allergy Standards Limited.

With a strong background is sales and business development Michael has previously held both Sales and Management  positions for Pharmaceutical companies based in the United States. Michael has also held Director positions with Oncology Distribution and Management companies in the United States.

After completing his Bachelor of Science Degree in 1978 from Eastern Michigan University in Ypsilanti, Michigan, Michael has furthered his education by completing his Masters Degree in Adult Instruction in Performance Technology from the University of Michigan in 1999.

To contact Michael email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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John Carroll FCA
Chief Financial Officer
John Carroll FCA trained as a Chartered Accountant with Ernst and Young, Dublin and has more than fifteen years post qualification experience in a range of sectors.

He has a broad knowledge of licensing gained as a result of his roles as a record company CFO and founder and Financial Director of DP Music Limited, a successful music publishing company.

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Andrea Richardson
Program Executive

Andrea originally came from a journalism and PR background; however her post-college experience varied from time in corporate environments, different sectors of the entertainment industry to a broad range of sales and marketing roles.

During an extended time in London her positions included working as a Marketing Assistant within the music industry.  After a move back to Dublin she joined the ASL team, where she has continued to expand her experience and training in marketing and brand management.

Andrea is responsible for the day to day operations of the International Certification Programs.

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Karolina Nowak
Office Administrator

Karolina joined ASL as office administrator in March 2007 and is responsible for the general day-to-day running of the office. Karolina graduated in 2004 from the Katowice School of Economics in Poland with a Masters in Marketing and Management. After her degree, Karolina moved to Germany where she spent two years working in Berlin as a Customer Advisor for the Bausparkasse Schwäbisch Hall, a domestic bank and insurance house. She moved to Ireland in 2007.

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Tracy Cullen
Office Administrator

Tracy joined ASL as office administrator in June of 2008 and is responsible for the general day-to-day running of the office.

Tracy has spent all of her career working in administration and sales in various different business sectors. She became interested in the medical profession after spending her time as an administrator for the BUPA Ireland Health @ Work Team were she was responsible for all the medical reports, invoicing and co-ordinating all health screening projects.

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